February 6, 2007


When hitting Rock Bottom is a good thing!


By Darryl James

When you’ve had too much to drink, it’s typically a bad thing to hit rock bottom. However, when Rock Bottom is the name of the bar and grill you’re heading to, it’s typically a good thing to hit.

It’s a different Rock Bottom when you walk into a bar that is warm with brass and wood appointments, earth tone compliments and shiny brewing vessels. That’s when you grab a menu, belly up to the bar or booth and relax with friends, family or business associates in a moderately-priced eating establishment that makes its own beer fresh on site.

Rock Bottom is all about its beer, but the joint is also making a name for itself where BBQ ribs and chicken are concerned—they do them pretty good. And, not a shabby job is done when it comes to other menu items either, such as smoked salmon, steak, sandwiches, burgers and their famous White Cheddar Mashed Potatoes.

But they also have beer, and since they are a brewery, don’t be surprised by unique menu items such as the Brown Ale Chicken and their own handmade Beer Bread, served with Asiago Cheese Dip.

Not that this is all that important (yeah, right!), but Rock Bottom Brewery produces 40,000 barrels of beer each year, which is the highest volume of beer in the restaurant brewery category.

They’re so cool, they have a club you can join that’s just for beer drinkers. If you go to the same location frequently, join the “Mug Club.”

Rewards in the Mug Club are like frequent flyer miles—the more you drink, the more rewards you earn. They’ll keep a special mug behind the bar for you and invite you to cool parties, special beer tappings and even shoot you a birthday card each year with a special offer in it.

Rock Bottom has a variety of traditional beers as well as specialty ales and lagers. Their own varieties include Cyclone Light Lager, Great White Wheat, Signal Hill Gold, Pelican Red Ale, Long Board Brown and Black Seal Stout.

I’ve hosted Happy Hour get-togethers with friends at the location in Long Beach, California. The wait staff was very accommodating and paid more attention to us since we were an organized group. If you have a large group, many of the locations have banquet facilities to accommodate.

Hit Rock Bottom on Pint Night and throw back a few for less.

By Darryl James



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